BKC Solutions Corner

Bulk REO Investing

Real Estate Investing is a tough business right now. While the business of buying and holding real estate as a long term investment remains a legitimate and viable strategy for wealth building, profit is no longer guaranteed as it once appeared to be.

With that in mind, the astute real estate investor will consider some specific real estate investment concepts to complement the “tried and true” strategy of long-term buy-and-hold investment houses:

* Internet Marketing – The internet continues to grow at an astounding rate and its value as a marketing medium grows even faster. With the expanding influence of social networking and the ability of “normal” internet users to directly interact with each other, the internet has become a center of social persuasion and an extremely viable medium for “getting the word out” about products and services available to average people. The benefits aren’t reserved for large businesses, either. While the internet has become increasingly competitive in recent years, it’s still imminently accessible as a marketing medium even for solo entrepreneurs with a modicum of determination and education.

* Bulk REO – the prevalence of foreclosures in our economy has put mortgage lenders into a difficult position. With large pools of foreclosed properties on their books, it is no longer efficient for these lenders to sell their foreclosed properties one-by-one through real estate brokers. As such, mortgage lenders are increasingly opting to sell their foreclosures in “packages” to well-funded investors, at steeply discounted prices. Bulk REO investing is a rapidly emerging trend and will continue to be a significant tool for real estate acquisition and disposition until such time as the current foreclosure crisis abates and the foreclosure rate regresses to more normal historical levels.

It’s a different world in the real estate investment business. It would be very, very simple to think that the foreclosure crisis has caused the door of opportunity to be slammed entirely shut. Yet that’s simply not the case. When one observes the state of the real estate market, it is undeniable that fundamentals matter more than ever. For example, the selection of the local real estate market is of greater importance than ever, considering the huge disparity that exists among the thousands of real estate markets across the United States. Additionally, the role of regulatory compliance is greater than ever given the activist nature of the current presidential administration.

Without a doubt, there are very major challenges in today’s real estate investing market. But with some persistence, determination and creativity, there is still plenty of opportunity.

The career field of accounting just isn't for everyone, but if you are interested in numbers and details, you can begin planning a career in accounting that can make it fulfilling and satisfying for you in many different ways. There are all sorts of opportunities in the field of accounting for the right person, and because of that career planning is essential if you think you might enjoy a job “crunching numbers”.

Start by taking an individual inventory of what you enjoy doing and why you think you might enjoy a career in the accounting field. People responsible for the books of a company – comprising payroll, accounts payable, accounts receivable, and budgeting – must have a knack for numbers as well as organization and patience. There's nothing more frustrating than trying to balance a company checkbook and coming up a few cents sort – so be sure you have the temperament for the job as well.

Many people don't necessarily set out planning for a career in accounting. Some think it's a mundane job that holds little to no excitement or satisfaction. But there are people who are naturally cut out for a job like this, and they find it actually relatively satisfying. An accounting job can also be much more than just balancing the books and writing checks. You can become a certified public accountant who helps people with investments and financial advice or a tax preparer that works to fill out tax returns for individuals and corporations.

When planning a career in accounting, you will want to have a lot of mathematics training. You must also be able to analyze, compare, and progress on numbers that have to do with the financial accounts of a company or an individual. Keeping a company's records is a very essential task as it can mean the difference between financial stability and instability. You must be very detail oriented and eager to take the time to find out if and where problems exist as well as how to make them right again.

Planning a career in accounting involves a lot of training and classes that can help you succeed in the field you have chosen to work in. While many people say that nothing compares to real life training, the more schooling you have, the more prepared you will be to perform your job in the best way you possibly can. Then you can be well on your way to a satisfying career in the field of accounting.

When you think of virtual real estate investing, a number of things may come to mind. You might immediately leap to real estate investing being real estate portfolios and real estate retirement plans or you may think instead of short sales, bulk reo investing and virtual real estate investing. You probably also wonder how these things play out in real estate investors life in the current economy.

There is a lot of information out there on real estate investing. The best way to optimize your real estate investing education is to know the basics ahead of time. Whether your target is short sales, bulk reo sales, virtual real estate or improving real estate investor abilities, you need to know some real estate investing basics. Review these three real estate investing basics that even some experts don’t yet know:

1. You always will get a positive result from investing in real estate investing education. Each real estate deal can represent thousands of dollars in potential wealth. Getting the wealth is the key to your success. When you know about real estate your odds of success increase with each real estate deal. Implementation of your small educational investments yields big results.

2. Any economy allows for success in real estate investing. Many people think that you can only succeed in real estate when the economy is booming. You should remember that a bad economic situation is not usually bad for real estate investors. You will likely find properties that you can buy at deep discounts. Additionally, you may find deals that would not exist in a booming economy. Real estate investing often is what turns the tide for poor economies. When the economy is not so good, short sales, bulk reo sales and virtual real estate are great. You will have the option of saving yourself and possibly others from serious financial difficulties if you know about these types of deals.

3. You do not need a lot of money to be a successful real estate investor. You can make a success of real estate investing no matter how much or little money you have. There are many deals that will let you use other people’s money to do them. If you look like a good investment a private lender may let you use their money. The best way to look like a solid investment is to have an in-depth knowledge of real estate investing. This will help you represent yourself as a good investment to private lenders who do not know how to make money in real estate investing.

Real estate investing is a good way to generate a great deal of wealth. You can create income regardless of the economy. You can create your own success using your knowledge of short sales, real estate investing, bulk reo sales and virtual real estate. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

No one takes in any information without it going through one or more of their five senses. Advertisers too must get their message through the same gates. At times the sense of smell is central. The smell from a bakery draws consumers to buy some fresh backed goods. The taste test is used in commercials for soda drinks or pizza. Pictures of food as you enter a restaurant will bring good memories of its flavor. When buying a bed, touch is the main seller. Consumers want to try out the various options to imagine how comfortable it would be for eight hours.

Of the five senses, sight is by far the most influential. In fact, researches discovered that 80% of what we learn is learned through the eyes. Most of the rest is learned through hearing. This means that radio ads must get the consumer to capture a vision, smell, feeling, taste of the product through words alone.

Advertisers are smart to keep that 80% in mind when planning their ads. If they can include sounds, that’s even better. But printed ads can be read over and over and thus influence more people than sound alone.

Visual advertisement uses words and pictures. Words are abstract representations of real objects. The word ‘mom’ brings to mind a person, and good or bad memories. Words can also represent products. Some slogans have become famous. One of the best know was the Wendy’s ad phrase, “Where’s the beef?” Though mostly heard, it sold millions of hamburgers.

The quantity of words is rarely as important as the quality.  People are busy and rushed. The message of the ad must be quick and catchy and informative, yet must give the message without boredom. This is a hard balance.

Humor, when appropriate, is an excellent way to capture the attention of the public. For example, Alaska airlines portrayed their company’s strength through exaggerating the competition’s weaknesses. It was humorous and kept people watching, and flying with them for several years.

Sometimes the ad is so brief that it only reminds consumers of facts they already know. The colors of Pepsi alone will sell the product. A motto or logo or symbol without words will associate their need with the company’s product. In other words, the picture is all the ad needed.

So, we see that the use of visual and audio, of effective words, and of humor make an ad memorable. This takes time and creativity to achieve. Once this is in hand, the advertiser must choose where he will publish this written message. One creative approach is to fly the ad on a banner over a large group of people. Banner ads have been shown to be effective in taking a message to the public in a memorable way. When you consider that the drone of the plane engine adds an audio attention getter, you understand that this method incorporates both sight and sound to effectively drive the message home.

When you are confident your message appeals effectively, it is time to contact an aerial advertising company and begin the process of getting it into the air. In no time, your well planned message will be presented to thousands of people and the impact for you will begin to be seen.

Imagine this: the sun goes down and your business logo and ad is projected on the surface of a full moon for all the dark half of the world to see! Though no one can promise that, the next best option is to have your ad floating over the heads of a huge gathering, in full view of each person present. That is the promise of aerial advertising, a unique method of getting information about a product before a select group of people. A company hires a firm to design and print the huge ad. Then a plane is hired to pull the ad over a populated outdoor event. Statistics show over half of those present will remember what the banner said.

Aerial advertising has proven effective just about anywhere an outside gathering of people may be found including during fairs, firework shows, concerts, ball games, rush hour traffic, parades, water shows, and races. Both national and local companies have used it to get more people to remember their company’s name. It has also been used to present birthday wishes and even as a way to propose!

Basically there are three different types of messages which aerial advertising companies offer. The first and most popular message is the flying billboard. This could be as large as 4000 square feet and often has the same content as a roadside billboard would have. The message is brief, informative, and catchy. Many contain websites and if the domain is easy to remember, people can learn more about the product when they get home. Secondly, aerial banners are long streamers with a message such as, “Special sale at Loretta’s this week,” or “Happy Birthday, Tom. We love you!” These can reach 100 feet or more in length. Third, some services allow these two to be combined using a billboard followed by a trailer (short banner) that gives more information. A restaurant may put its name and logo on the billboard with an address on the trailer, for example.

Low flying single engine planes over a populated area might cause some to wonder about the danger. The present Federal Aviation Regulations require operators of aerial advertising to avoid flying directly over stadiums, beaches and such like. A minimum separation of distance is required. This puts the aircraft parallel to the waterline on the offshore side of the beach or directly outside the perimeter of arenas, stadiums, and racetracks over land. Even with these limits, the ads are still quite visible.

Many companies wanting to get their message to the public quickly and for a minimum of cost have opted to try banner towing. Most of them are quite pleased with the result. After all, for those thirty or so seconds while the plane passes, their product is the only one the audience has to think about.