BKC Solutions Corner

No one takes in any information without it going through one or more of their five senses. Advertisers too must get their message through the same gates. At times the sense of smell is central. The smell from a bakery draws consumers to buy some fresh backed goods. The taste test is used in commercials for soda drinks or pizza. Pictures of food as you enter a restaurant will bring good memories of its flavor. When buying a bed, touch is the main seller. Consumers want to try out the various options to imagine how comfortable it would be for eight hours.

Of the five senses, sight is by far the most influential. In fact, researches discovered that 80% of what we learn is learned through the eyes. Most of the rest is learned through hearing. This means that radio ads must get the consumer to capture a vision, smell, feeling, taste of the product through words alone.

Advertisers are smart to keep that 80% in mind when planning their ads. If they can include sounds, that’s even better. But printed ads can be read over and over and thus influence more people than sound alone.

Visual advertisement uses words and pictures. Words are abstract representations of real objects. The word ‘mom’ brings to mind a person, and good or bad memories. Words can also represent products. Some slogans have become famous. One of the best know was the Wendy’s ad phrase, “Where’s the beef?” Though mostly heard, it sold millions of hamburgers.

The quantity of words is rarely as important as the quality.  People are busy and rushed. The message of the ad must be quick and catchy and informative, yet must give the message without boredom. This is a hard balance.

Humor, when appropriate, is an excellent way to capture the attention of the public. For example, Alaska airlines portrayed their company’s strength through exaggerating the competition’s weaknesses. It was humorous and kept people watching, and flying with them for several years.

Sometimes the ad is so brief that it only reminds consumers of facts they already know. The colors of Pepsi alone will sell the product. A motto or logo or symbol without words will associate their need with the company’s product. In other words, the picture is all the ad needed.

So, we see that the use of visual and audio, of effective words, and of humor make an ad memorable. This takes time and creativity to achieve. Once this is in hand, the advertiser must choose where he will publish this written message. One creative approach is to fly the ad on a banner over a large group of people. Banner ads have been shown to be effective in taking a message to the public in a memorable way. When you consider that the drone of the plane engine adds an audio attention getter, you understand that this method incorporates both sight and sound to effectively drive the message home.

When you are confident your message appeals effectively, it is time to contact an aerial advertising company and begin the process of getting it into the air. In no time, your well planned message will be presented to thousands of people and the impact for you will begin to be seen.

Imagine this: the sun goes down and your business logo and ad is projected on the surface of a full moon for all the dark half of the world to see! Though no one can promise that, the next best option is to have your ad floating over the heads of a huge gathering, in full view of each person present. That is the promise of aerial advertising, a unique method of getting information about a product before a select group of people. A company hires a firm to design and print the huge ad. Then a plane is hired to pull the ad over a populated outdoor event. Statistics show over half of those present will remember what the banner said.

Aerial advertising has proven effective just about anywhere an outside gathering of people may be found including during fairs, firework shows, concerts, ball games, rush hour traffic, parades, water shows, and races. Both national and local companies have used it to get more people to remember their company’s name. It has also been used to present birthday wishes and even as a way to propose!

Basically there are three different types of messages which aerial advertising companies offer. The first and most popular message is the flying billboard. This could be as large as 4000 square feet and often has the same content as a roadside billboard would have. The message is brief, informative, and catchy. Many contain websites and if the domain is easy to remember, people can learn more about the product when they get home. Secondly, aerial banners are long streamers with a message such as, “Special sale at Loretta’s this week,” or “Happy Birthday, Tom. We love you!” These can reach 100 feet or more in length. Third, some services allow these two to be combined using a billboard followed by a trailer (short banner) that gives more information. A restaurant may put its name and logo on the billboard with an address on the trailer, for example.

Low flying single engine planes over a populated area might cause some to wonder about the danger. The present Federal Aviation Regulations require operators of aerial advertising to avoid flying directly over stadiums, beaches and such like. A minimum separation of distance is required. This puts the aircraft parallel to the waterline on the offshore side of the beach or directly outside the perimeter of arenas, stadiums, and racetracks over land. Even with these limits, the ads are still quite visible.

Many companies wanting to get their message to the public quickly and for a minimum of cost have opted to try banner towing. Most of them are quite pleased with the result. After all, for those thirty or so seconds while the plane passes, their product is the only one the audience has to think about.

Billboards are everywhere on US highways. Though some feel the number of billboards on our US highways is an eyesore, the billboards often provide valuable information for travelers.

Billboards are an effective way to advertise but their design means they have at least two drawbacks. First, the ad awaits drivers to pass by. If no one comes, no matter how important the information it contains, its silent vigil is useless. Second, normal billboards can’t do anything to attract attention. They are like statues and, with the presence of so many others, might well just be ignored.

To retain the advantages of size and color found in a stationary billboard, yet overcome these two obstacles mentioned above, some inventor came up with the concept of a portable billboard. It is a billboard that actually moves to where the people are. A portable billboard is  a billboard message displayed on the side of a truck (commonly called truckside advertising) or trailer and then driven into the target area.

The simplest and least expensive way to do this is to rent the sides and back of a truck that will post your printed ad there. You can even share the truck with another company, posting a different ad on each side and on the back for a given period of time. Everywhere the truck goes, the ad is seen. If the ad is attractive, people waiting in traffic or noticing a parking area will read the ad.

For more money, you can rent a moving ad. One version if this is designed on the same principle as the vertical three sided changing billboards. The truck or trailer is equipped with small versions of the vertical turning billboards. Each side of the prism shaped vertical sticks contains a part of the billboard. When the first surface of all of them is displayed, the entire message is seen. Then they rotate to display a second and third message, almost instantly. Traveling through traffic, the message on the sides and back keep changing every ten or fifteen seconds and this demands attention.

Another method of changing the message on the truck or trailer is through rolled up banners displayed a little at a time. A timer activates a motor and, almost instantly, the roller at the top or bottom pulls a different message into view, similar to messages at the stats tables of a basketball game. One firm sells such 10′ by 10′ trailers and claims ten messages can be stored and displayed on each of the three sides. Tempered glass protects the message and mechanism. These are also lighted internally, a fact that makes them visible even at night.

The most expensive method of portable billboard message changing is through electronics. The side of the truck or trailer is fitted with a myriad of lights that can be programmed to display multi-colored messages. No printed message is ever made; the design and display are done by the computer.

As was stated earlier, each of these techniques has the great advantage of moving the billboard message to the people. It is a great way to inform a larger audience and to advertise goods or services not related to highway travelers.

For leading mobile billboard advertising services, check out AirSign Aerial Advertising. They have proven since 1996 that customer satisfaction and maximizing client’s advertising budgets are their top priority.

Millionaire Mind

When I first encountered it, the Millionaire Mind Intensive seminar didn’t look like the smartest idea.  I’ve run into plenty of those “make money fast” schemes, and this seminar looks like it fits right in – at least at first glance.  That’s not really the case, however.

My experience with the Millionaire Mind Intensive seminar has changed my impression.  This seminar from T. Harv Eker uses methods that will challenge the ideas you already have amount money and help you replace them with the secrets that millionaires use.  They can be millionaires because they think about money differently.

Just like the sales letter says, the Millionaire Mind Seminar can help you learn to focus on your personal wealth while others are afraid for their security, create a personal economy for yourself that keeps on thriving, and learn great strategies and when to use them.  In fact, even when the economy’s in a downturn, you can keep doing well!

You may find that you feel these intense presentations are difficult to hear, even though they’re telling you how to improve your financial situation and your life.  That’s because they’re teaching us how to do away with harmful preconceptions about money, but they do it by breaking down our internal walls.  If you’re willing to deal with the challenges, you could learn a great deal and change a lot.

There’s more here than just a course in positive thinking.  These practical exercises can help, and some of them are real challenges.  For instance, not complaining about anything for an entire week was a lot harder than it sounds.  Every one of us complains about little things, but learning not to is part of the Millionaire Mind Intensive seminar’s method of teaching us to think like millionaires.

Another thing that’s hard to deal with in this seminar is learning to face our own internal enemies – fear, doubt, worry and all their friends.  You might be thinking that money doesn’t buy happiness, and it doesn’t.  However, part of the millionaire mindset is learning how to be content and happy, so that we don’t lose focus on our personal financial situation!

Of course, if you’re not willing to deal with the fact that it won’t be all fun and games learning to think like a millionaire, perhaps you ought to give this seminar a pass.  However, if a little mental discomfort isn’t enough to keep you from your dreams, it’s time to learn more about what the Millionaire Mind Intensive seminar has to offer.  You’ll be amazed by the difference it makes.

Even if you feel like the Millionaire Mind Intensive Seminar is just another scheme, remember that I did too, at first.  However, dealing with the product has really changed my mind.  If this seminar can do for you what it’s done for so many others including me, wouldn’t you be willing to give it a try?

Custom bottled water is available as an advertising or marketing device on many websites on the internet and this article will try to trace how it has come about.

Water flowing to the surface from a spring is considered natural spring water. Natural spring water loses none of its minerals. Bottled spring water is better for your body’s hydration, which is important for good health. This water does not have the salt, sugar, flavors, impurities and toxins found in most water.

The human body is over 70% water and supports all of our bodily function. It regulates temperature, and also dissolves and rids your body of a more than a few impurities and toxins.Nothing else cleans and hydrates your body like pure spring water. It is the most vital fluid you can drink.

More than a few illnesses and unhealthy conditions have been linked to forms of mineral accumulation in the body. These range from arthritis to kidney failure. It has been shown that many of these problems are solved by removing these minerals and then flushing them out of the body.

The result is the biggest new fad and growing industry– that of bottled water. The first 2 pages of a Google search on bottled water, has websites for water coming from any pure spring in our country, each claiming to be the purest and best tasting.

This then leads to the newest, the most popular way to get your logo, brand, and slogan out before the public. It’s bottled natural spring water that sports your company’s logo or trade mark on custom made labels. This type of marketing is known as private labeling.

it’s a clever, fun, and affordable way to market your company name, logo, or message to your customers. There is always something new and creative in the marketing industry and custom labeled bottled waters or
sparkling waters is very innovative especially with the new health fad of always carrying drinking water with you.

I discovered an increasingly popular form of branding is private label bottled water for wedding guests. You can have custom labels make for weddings, cocktail parties, engagement parties and outdoor weddings – all with private labels with the name of the bride and groom and the wedding date.The label can even match the napkins and other items that one might order for weddings. It is also possible to make private labels instantly for free at freelabelmaker.

I guess you could even use this device to announce the birth of your first son – private labeled bottled water named after the baby.I am sure if I sit here long enough, I can think of even more fun ways to use private labeled bottled water, but I am sure you already get the idea .