BKC Solutions Corner

Can you guess what the tactic is?

Okay, I am going to tell you. A terribly powerful tactic, that you need to be using right currently along with your pay per click campaigns, is to Bid High.

Therefore what you would possibly be saying? Heard it before?

Issue is, it’s SO effective when used properly that it nearly cannot be denied. On the flip facet, when used incorrectly, its like throwing your money down a bottomless pit.

Therefore how do i do it right, you might be asking? Glad you asked. It depends upon that pay per click search engine of alternative you are using. Lets stay with the big two, Google Adwords and Yahoo! Search.

With Google Adwords you need to combine a high bid worth with a well written and compelling ad. Google rewards relevant ads with a lower price per click. Thus, so, you may start out paying a high value per click, yet if your ad is particular and cleverly written, that should get you frequent clicks, this value per click will decrease dramatically. The key here is patience, and to not panic if you’re spending a lot in the primary few days, together with testing and refining. Once you’re receiving a nice click through rate, the initial value you was paying per click should be slashed. Naturally, you want to calculate whether or not your sales conversion rate makes this economic even with the dramatically lowered pay per click price. But additional often than not, assuming your sales letter is sweet, this will be the case.

Therefore what makes a sensible pay per click ad, you would possibly be wondering?

Relevancy and something that grabs the eye of the visitor. If your product is regarding workplace desks, build very certain the ad mentions office desks in the title and body of the ad! Conjointly you need a ‘hook’ among the ad, which attracts the interest or curiosity of the searcher. For instance, ‘Read the Real Truth on Workplace Desks’.

Using this technique, high price plus great ad, ought to give you a high ranking within the search engine pay per click listing for keyword phrases you have chosen.Thereby, providing you with an important on-line search presence for your product, whether you own, or as an affiliate, for a cheap and profitable cost.

Again, remember you may want to check sales conversion to discover whether the campaign is profitable or not. As a result of, no matter how fine the press through rate is, and how far it lowers your value per click worth, if sales are changing badly, it will not be profitable.

Okay, thus that’s Google Adwords. Thus what concerning Yahoo! Search?

Well, it works somewhat differently. There the highest bidder continually ranks top.

Therefore the trick there’s to slowly increase your bid, till other bidders on the identical keyword phrases feel the warmth and provide up. Or, alternatively, put during a wildly high bid and scare off the competition, who can’t or will not match you. They will backpedal, and you will pay only a penny additional than the subsequent highest bidder is ready to go.

The upper you are ranked, the more sales generally you’ll get. Examine it this way. Would you like to pay 10 cents a click and find one sale a month, or fifty cents a click and make thirty sales? With Yahoo! Search the conversion ratio is even more vital, since you typically pay more per click to realize the highest rankings.

Thus, are you prepared to dominate the Pay Per Click Wars?

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