Just here recently, the Google Adsense program was the darling of the Internet Marketing World. Those new to the Internet Marketing arena jumped on board the Adsense bandwagon believing they would make money fast and be holding up large checks like Shoemoney. Then, after a few weeks getting paid just peanuts for their clicks, they then become angry and screamed to anyone who will listen that Adsense doesn’t work any longer.

Whether you want to believe it or not, there are a lot of us who are getting paid damn good checks with the Adsense program. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the quick ways to make money online. Here’s some advanced strategies that will help increase your payday from Adsense.

For starters, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make bank with Google Adsense.

For Adsense to show your visitors the highest paying ads, your site has to be very targeted to a keyword. Take this for example, if you post articles on a site discussing everything from how green the grass is today to how sloppy your kids teacher dressed, Adsense will not give you the high paying keywords. Plus, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having difficulty trying to determine what your website is about.

Okay listen closely. Suppose you started a website about cooking Wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. If an advertiser is paying $2.00 per click to advertise their Chicken Wing product, your site will get that high paying ad. And what’s more, your visitors will likely click on that high paying ad because they are on your site looking for stuff pertaining to Chicken Wings when they see an add for something to do with Chicken Wings, which in turns gives you an excellent paying click.

Still yet, another humorous statemetn is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just browsing the Internet while they’re at work. There’s an old saying in Internet Marketing that goes like this. Readers don’t click ads and Clickers don’t read!

Google traffic is what drives clicks to Adsense. If your website is niche focused and you have your site ranking well for its keywords, then when search engine traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They’re gonna click!

Another proven tactic is to have some vague or long drawn out articles on your site. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. Solving all the problems of your readers isn’t in your best interest, not if you want Adsense clicks!

Okay, that’s enough for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!

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